As SAP Sapphire 2024 approaches, SAP professionals around the world are preparing for this series of events showcasing the latest innovations and solutions from SAP.

The event spans three days at the SAP Sapphire & ASUG Annual Conference in Orlando and another three days in Barcelona. It will also be a two-day Virtual event, offering live and on-demand content.

Jump to a section:

• What to expect at SAP Sapphire 2024
• SAP Sapphire & ASUG Annual Conference Orlando 2024
• SAP Sapphire Barcelona
• SAP Sapphire Virtual Event

What to expect at SAP Sapphire 2024

SAP Sapphire is an annual conference hosted by SAP SE, the leader in enterprise software and services. The event is a hub for SAP users, partners, and technology experts to explore new product innovations, cutting-edge technologies, and strategies that drive business transformation. Attendees have the unique opportunity to network with industry leaders, gain insights from experts, and see firsthand how SAP is shaping the future of business.

SAP Sapphire & ASUG Orlando

• When is it? 3rd – 5th June 2024
• Where is it? Orange County Convention Center (OCCC), Orland, Florida

The core message of this years SAP Sapphire is to ‘bring out the best in your business’. SAP will showcase its latest innovations and solutions designed to support and transform businesses. The three-day in-person event includes keynotes, demos, and showcases, as well as the opportunity to engage with SAP experts to share knowledge and experiences. 

The event kicks off with what promises to be insightful pre-conference seminars hosted by America’s SAP Users’ Group (ASUG). Topics will cover everything from AI strategies to cloud technologies.

This year’s headline celebrity keynote speaker is Academy Award Winning Actress and Founder of Hello Sunshine, Reese Witherspoon, who will be delivering the closing keynote speech, sharing how she utilises her Hollywood platform to create engaging new stories with the media company Hello Sunshine.

Register for SAP Sapphire Orlando

SAP Sapphire Barcelona

• When is it? 11th – 13th June 2024
• Where is it? Fira de Barcelona, Gran Via, Barcelona, Spain

SAP Sapphire Barcelona is the two-and-a-half-day European leg of the Sapphire series. Like Orlando, Barcelona will include keynotes, showcases, demonstrations, a show floor, as well as a highly anticipated celebration night at the beachfront district of La Barceloneta.

Keynote speeches will feature top executives like Christian Klein and Julia White, and a special address will be given by Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, who will draw parallels between Formula 1 racing and business strategy.

Register for SAP Sapphire Barcelona

SAP Sapphire Virtual Event

• When is it? 4th – 5th June 2024
• Where is it? Accessible by online registration

Can’t attend in person? SAP’s Virtual event gives you the opportunity to access livestreamed keynotes and demos from SAP Sapphire Orlando. The two day experience gives you access to the latest news and announcements as well as live chat, Q&A and polls. 

You can Register for SAP Sapphire Virtual by creating an SAP user account which will give you access to a dashboard containing the scheduled sessions that you can attend.